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Ep. 14. Get your audience to expect more… of themselves.

Ep. 14. Get your audience to expect more… of themselves.

by Rob Cottingham | Mar 19, 2019 | LCWRC, Podcast, Speaking, Speechwriting

You’ve reached the end of your speech. Now it’s time for a powerful call to action and conclusion. And you can do it in four steps: challenge, call, recipe and reward. Here’s how.

Ep. 13. Don’t meet your audience’s expectations

Ep. 13. Don’t meet your audience’s expectations

by Rob Cottingham | Mar 14, 2019 | LCWRC, Podcast, Speaking, Speechwriting

By all means, meet — or beat — your audience’s expectations for what they’ll get out of your speech. But not for what you put into it. Here’s how to be surprising and unpredictable, but still reliable.

Ep. 12. Make your audience a little uncomfortable

Ep. 12. Make your audience a little uncomfortable

by Rob Cottingham | Mar 12, 2019 | LCWRC, Podcast, Speaking, Speechwriting

Every instinct tells us to make our audiences comfortable. Yet a little discomfort can lead to some of the most powerful experiences your speech can offer. Here’s how.

Ep. 11. Use slides well… if at all

Ep. 11. Use slides well… if at all

by Rob Cottingham | Mar 7, 2019 | LCWRC, Podcast, Speaking, Speechwriting

The world is full of speeches weighed down with terrible slide decks. Don’t let yours be one of them. This episode, we look at how to make PowerPoint work well for you and your audience — and I make the case for not using slides at all.

Ep. 10. Ease up on the statistics

Ep. 10. Ease up on the statistics

by Rob Cottingham | Mar 5, 2019 | LCWRC, Podcast, Speaking, Speechwriting

A flood of statistics can lose your audience. Let’s talk about how to chose a gem of a statistic and put it in the perfect setting… and then make it part of what drives your story, instead of dragging it off course.

Ep. 9. Suspense!

Ep. 9. Suspense!

by Rob Cottingham | Feb 28, 2019 | LCWRC, Podcast, Speaking, Speechwriting

One of the most effective ways a speech can hold an audience’s attention is suspense. And withholding a little information can whet their appetite for the answer to the question, “What happens next?”

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Public speaking and speechwriting: the essential guides

(photo of books with text) Leadership communications: the essential guides

Looking for advice on public speaking, speechwriting and leadership communications? Here are some of my most comprehensive posts, on topics that people ask me about most often.

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