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Ep. 9. Suspense!

Ep. 9. Suspense!

by Rob Cottingham | Feb 28, 2019 | LCWRC, Podcast, Speaking, Speechwriting

One of the most effective ways a speech can hold an audience’s attention is suspense. And withholding a little information can whet their appetite for the answer to the question, “What happens next?”

Ep. 8: Consider all of your audiences

Ep. 8: Consider all of your audiences

by Rob Cottingham | Feb 26, 2019 | LCWRC, Podcast, Speaking, Speechwriting

The folks in the room are just one of the audiences your speech is going to reach. Here’s how to think through who else may be listening in… and how you’ll account for them when you’re writing your speech.

Ep. 7. Use plain language… but not just plain language

Ep. 7. Use plain language… but not just plain language

by Rob Cottingham | Feb 21, 2019 | LCWRC, Podcast, Speaking, Speechwriting

Plain language can make your speech a lot clearer. But there are times when speechwriters and speakers want to reach for the more complex words… and even use (gasp!) jargon.

Ep. 6. Defend your narrative arc

Ep. 6. Defend your narrative arc

by Rob Cottingham | Feb 19, 2019 | LCWRC, Podcast, Speaking, Speechwriting

Between “helpful” suggestions from others and your own creativity, it often isn’t easy keeping a speech on topic and on track. Here are some tools for sticking to the path.

Ep. 5. Get vulnerable

Ep. 5. Get vulnerable

by Rob Cottingham | Feb 14, 2019 | LCWRC, Podcast, Speaking, Speechwriting

Confidence isn’t all it’s cracked up to be. If you want to truly connect with your audience, a little vulnerability in your speech can go a long way.

Ep. 4. Plot Your Emotional Arc

Ep. 4. Plot Your Emotional Arc

by Rob Cottingham | Feb 12, 2019 | LCWRC, Podcast, Speaking, Speechwriting

We’ve talked about your speech’s one big story, the narrative arc. But running in tandem with it is something at least as important to your audience: the emotional arc.

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