Rob’s blog

Media training shouldn’t make you “fake.”

Say the words "media training” to someone, and chances are good they'll have pretty much the same reaction musical artist Grimes did: https://twitter.com/Grimezsz/status/998741089346437120 To a lot of people, media training is a course in how to duck tough questions,...

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Public speaking photos, free to use

A confession: I bought a stock photo of a microphone and auditorium five or six years ago, and I've been using the same damn photo? ever since. What's more, a lot of other people have been using the same photograph too. (And not without reason. It's a natural: the...

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Join me at The Digital Nonprofit — Vancouver, June 11

tl;dr — Come join me at this day-long digital strategy event for nonprofit leaders on June 11 in Vancouver, Canada! I'll be speaking about how digital transformation often means surprising disruption for nonprofits. One of my very first projects with Social Signal...

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Five ways to break into speechwriting

Maybe you've written a few speeches for yourself or others that went over well. Maybe you're just attracted by the glitz and glamour of the profession. (Maybe you just fell over laughing.) Whatever the reason, you want to start speechwriting professionally. But where...

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Know your audience before you even meet them

Every speech has a goal, one that almost always involves changing the way your audience thinks and acts in some way. You can only do that effectively if you know your audience. But just how you do that isn’t immediately obvious. You probably won’t get to meet most of...

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A link is a promise.

A few years ago, I came across a "content curation" service that billed itself as the easiest way to share your "thought leadership." You'd enter a few search terms, hook up your Twitter account, and start sharing articles. It was a very generous definition of...

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The Cicero Awards: a rare chance for speechwriters to shine

Let's face it, speechwriters: we're a hide-in-the-shadows, cheer-from-the-wings kind of bunch. Our work involves helping someone else be at their best on stage. Chasing the spotlight ourselves? Not our thing. But there's an exception. The Cicero Speechwriting Awards...

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Common myths about speechwriting

Myth: "Speechwriting is a dark and mysterious art, known only to a handful of monks who live in a subterranean lair deep under an extinct volcano. There, they gather under each blood moon to add a single new member to their number, and — in exchange for her or his...

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Delivery: How to lift a speech from the page

"Put me up on stage in front of a microphone to speak off the cuff, and I do great," one of my workshop participants said not long ago, as we talked about speech delivery. "But give me a written speech to read and I just go dead," he added, slumping in his chair to...

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