Ep. 42. Speechwriters of the world, unite! Creating communities of practice: interview with Elana Aptowitzer
Writing is usually a pretty solitary pursuit. But solitary doesn’t have to mean isolated. Find out how Elana Aptowitzer created a community of speechwriters inside the Canadian public service — and how you can start building a community of your own.
We’ve focused on speaking and speechwriting in the podcast — but there’s more than one way to connect with an audience. And one of the best: the venerable op-ed piece. Today’s guest knows op-eds better than anyone I know: Professor Mira Sucharov is the author of Public Influence, and a prolific writer of op-eds.
If you really want your audience to care about what you’re saying, they need to know you care about it too. And that starts with the attitude you project… and the stands you’re willing to take.
Quotations are one of a speechwriter’s essential tools — right up there with metaphors, jokes and 3 a.m. espresso. But borrowed eloquence doesn’t always work out, and as handy as a quotation can be, using it requires care. This episode looks at how to use quotations to elevate your whole speech, and how another person’s fine words can make yours shine even brighter.
Most of us like to think of ourselves as basically honest people. But as speakers and speechwriters, it’s surprisingly easy to find ourselves misleading our audiences: accidentally or (gulp) deliberately. Find out how — even with the best intentions — you may be leading your audience astray… and how to get back onto the path of truth.
Political protest is on the rise — and with it, a growing need for leaders to speak to protest rallies. This episode, we talk with veteran environmental and climate campaigner Tzeporah Berman about rally speeches: how to plan, write and deliver them for maximum impact. This two-part episode started with a discussion on planning your speech and thinking about strategy. Here in part two, we conclude by talking about writing and delivery.
Political protest is on the rise — and with it, a growing need for leaders to speak to protest rallies. This episode, we talk with veteran environmental and climate campaigner Tzeporah Berman about rally speeches: how to plan, write and deliver them for maximum impact. This two-part episode starts with a discussion on planning your speech and thinking about strategy. We’ll conclude in part two by talking about writing and delivery.
Want to be a better speechwriter? One of the best ways to improve your speechwriting is to get out from behind your keyboard and get in front of an audience. Why speechwriters should also be speakers — and how you can get started.
This episode, why debate prep and media prep should be tough on a leader… and how it too often isn’t.
What does acting have to do with authenticity? More than you might think. This episode, we look at how the tools actors bring to their most compelling performances can help you connect with your audience.
There’s no well-worn, signposted career path to being a speechwriter. That’s the bad news. The good news? There are plenty of other paths in. This episode, we look at how to break into speechwriting — and some lessons from my own first big break.
In today’s episode, we look at why it’s worth apologizing… how some people screw it up… and how to deliver an apology that brings some genuine closure.