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In a crisis, people are looking for reassurance, a sense of security… and leadership. And with COVID-19 coronavirus outbreaks happening across the planet, you may soon need to step up on behalf of your organization — for anything from coping with a supply-chain issue to temporarily shutting your doors. How you communicate will make all the difference for your audience.

This two-part episode looks at effective leadership communications in a crisis. Part one is all about preparation: the plans you can put in place now so you’re ready when the storm hits… either with this crisis, or the next one. Among other elements, your plan has to specify goals, target audiences, messages, roles and channels.

And stay tuned all week, as we look at some of the implications of the coronavirus outbreak for leaders and the communications teams that support them.

Music: All music by Lee Rosevere ( Theme: “Twitter Will Kill Us All.” Incidental music is taken from his latest album, Music for Podcasts: True Crime Edition. Used under a Creative Commons license.

Photo: Jametlene Reskp on Unsplash