You can write a speech for a someone. Read it through. Rehearse with the speaker. But you won’t really know how effective it is unless you’re there when they deliver it. This episode: why speechwriters should fight for a spot in the audience, and how to use it to write better speeches.
We’ve focused on speaking and speechwriting in the podcast — but there’s more than one way to connect with an audience. And one of the best: the venerable op-ed piece. Today’s guest knows op-eds better than anyone I know: Professor Mira Sucharov is the author of Public Influence, and a prolific writer of op-eds.
If you really want your audience to care about what you’re saying, they need to know you care about it too. And that starts with the attitude you project… and the stands you’re willing to take.
Quotations are one of a speechwriter’s essential tools — right up there with metaphors, jokes and 3 a.m. espresso. But borrowed eloquence doesn’t always work out, and as handy as a quotation can be, using it requires care. This episode looks at how to use quotations to elevate your whole speech, and how another person’s fine words can make yours shine even brighter.