Ep. 66. Keep the “thought” in thought leadership

Ep. 66. Keep the “thought” in thought leadership

So many leadership communications mistakes come down to one thing: not having a clear goal and a roadmap to get there. This episode looks at a high-profile communications failure: an op-ed that blew up in CEO’s face, damaged the company’s reputation and forced an embarrassing public about-face. Learn what went wrong… and how you can keep your communications on track.