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There probably isn’t a speechwriter or speaker alive today who hasn’t heard the advice “Tell a story.” But you want them to do more than listen. You want to tell the kind of story your audience will turn into their story. Crafting that story is the heart Tamsen Webster’s terrific new book, Find Your Red Thread. Tamsen joins me this episode to talk about the five steps of an effective Red Thread — which just so happen to be a great way to outline your next speech or op-ed. And we talk about how great stories can move audiences and create change.


Music: All music is by Lee Rosevere. The theme music is “Twitter Will Kill Us All.” Used under a Creative Commons license.