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Your speech has brought your audience on an emotional odyssey, and you’ve reached your narrative destination together. Now’s the time to invite them to continue the journey themselves—with a powerful call to action and conclusion.

And you can do it in four steps: challenge, call, recipe and reward. Here’s how.

Music:Upbeat” by John Luc Hefferman. Used under a Creative Commons license.

Photo: Ian Parker on Unsplash

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