Rob’s blog

Writing to be heard: a key to speechwriting

Writing to be heard: a key to speechwriting

Wil Wheaton recently posted something to Medium, and it's well worth reading on its own merits. But one passage jumped out at me in particular, and it's one crucial key to speechwriting: Please note that I wrote this to be spoken/performed, and it may not translate...

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Will Donald Trump kill speechwriting? (Spoiler: no.)

Will Donald Trump kill speechwriting? (Spoiler: no.)

A few months before the GOP convention, the leading contender for the party's presidential nomination is Donald Trump: a man who draws huge, rapturous crowds... yet delivers long, rambling speeches that are apparently entirely off the cuff. Now, let's be clear:...

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Translating client feedback: What they say vs. what they want

Translating client feedback: What they say vs. what they want

One of your most important skills as a speechwriter is listening to your client when they give you feedback. That often means hearing past their words, to what they’re actually saying… and it almost always means probing more deeply for the real issue behind a comment...

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Maybe speechwriting doesn’t matter so much after all..?

You’ve probably heard speeches you'd swear were content-free. Here’s one that actually is — and it’s a TEDx talk. https://www.youtube.com/watch?v=8S0FDjFBj8o Beneath that hollow exterior lurks actual content: a pretty devastating critique of how a thin speech can...

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The Presentation Audience’s Bill of Rights

The Presentation Audience’s Bill of Rights

WHEREAS life is short and our time on Earth is finite; WHEREAS the duration of a bad presentation is subjectively many times longer than that of a good one; WHEREAS the dedication of audience's time and attention to a speaker is a gift of considerable value, not to be...

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When your audience isn’t feeling the Bern

When your audience isn’t feeling the Bern

This weekend, Bernie Sanders spoke to a predominantly African-American audience at the dining room of a South Carolina church. According to this account, the response from the mealtime crowd was tepid: polite clapping for all but a couple of lines. We’re used to...

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Capturing a speaker’s voice matters

This post argues that speechwriters shouldn't worry about capturing a speaker's voice. Structure the speech well, Mike Long argues, and it'll all come out in the wash. And while I understand that all the tailored turns of phrase in the world can't save a bad speech,...

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Public speaking and speechwriting: the essential guides

(photo of books with text) Leadership communications: the essential guides

Looking for advice on public speaking, speechwriting and leadership communications? Here are some of my most comprehensive posts, on topics that people ask me about most often.

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