Leadership communications with Rob Cottingham

30 years ago this spring, I wrote my first speech as a professional — and started a career in leadership communications that has now spanned three decades.

To celebrate, I’ve launched a speechwriting and public speaking podcast: 30 short episodes with the key lessons I’ve learned in the business of planning, crafting and delivering powerful speeches.

Check for the latest episode every Tuesday and Thursday.

Ep. 4. Plot Your Emotional Arc

We’ve talked about your speech’s one big story, the narrative arc. But running in tandem with it is something at least as important to your audience: the emotional arc.

Ep. 3. Tell one big story… with your audience as the hero.

No matter how you write your speech, it boils down to a story where the audience can identify with the protagonist — one that pulls them forward to the conclusion. Here’s how to make your speech’s story powerful and compelling.

Ep. 2. Know your audience

Before you can move an audience to where you’d like them to be, you need to know them. Here’s what to look for, and where to find it — so you know exactly how to reach and move them.

Ep. 1: Know what you want to accomplish

The first thing you need to know before you start crafting a speech is this: what’s your goal? What do you want your audience to think, feel and do at the end of your speech?

%d bloggers like this: