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So many leadership communications mistakes come down to one thing: not having a clear goal and a roadmap to get there. That’s especially true when it comes to areas where leaders aren’t as familiar with the subject matter.

This episode looks at a high-profile communications failure: an op-ed that blew up in CEO’s face, damaged the company’s reputation and forced an embarrassing public about-face. We’ll look at what went wrong… and how you can keep your communications on track.

The important thing: Don’t let stories like this discourage you from speaking up! You can make a positive contribution to the conversation… but it starts with doing the work.

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Music: All music is by Lee Rosevere. The theme music is “Twitter Will Kill Us All.” Used under a Creative Commons license.

Photo: Fakurian Design on Unsplash