Ep. 4. Plot Your Emotional Arc
We’ve talked about your speech’s one big story, the narrative arc. But running in tandem with it is something at least as important to your audience: the emotional arc.
Introducing the Leadership Communications podcast
This year marks three decades of working in leadership communications. And to celebrate, I’m launching a new podcast: Leadership Communications with Rob Cottingham.
Ep. 3. Tell one big story… with your audience as the hero.
No matter how you write your speech, it boils down to a story where the audience can identify with the protagonist — one that pulls them forward to the conclusion. Here’s how to make your speech’s story powerful and compelling.
Ep. 2. Know your audience
Before you can move an audience to where you’d like them to be, you need to know them. Here’s what to look for, and where to find it — so you know exactly how to reach and move them.
Ep. 1: Know what you want to accomplish
The first thing you need to know before you start crafting a speech is this: what’s your goal? What do you want your audience to think, feel and do at the end of your speech?
