There are almost as many ways to approach writing a speech as there are speeches. But each one boils down to a story — one where the audience can identify with the protagonist, and that pulls them forward to the conclusion. Here’s how to make your speech’s story a powerful, compelling one.

Music: Upbeat” by Jon Luc Hefferman, used under a Creative Commons Attribution Non-Commercial license

Photo: From a talk at Interesting Vancouver 2014

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