More than 50 lies, half-truths, and instances of disingenuous spin. Rob Ford’s speech lasted 16 minutes, therefore Rob Ford took liberties with reality, on average, three times per minute. And that was in a speech where nobody asked him about drugs, alcohol, or criminal behaviour.
One crucial thing speechwriters need to remember: the days of the one-way speech from the podium are over. And even if you’re betting that mainstream media are stretched too thin to check what you’re saying, there may well be a blogger in the audience with the resources to follow through.
In this case, Toronto Mayor Rob Ford’s speech gets a thorough point-by-point refutation (not just a rebuttal) from two bloggers at Torontoist. If you needed a reminder to avoid the temptation to fudge the truth for the sake of a good line, here it is.
Filed under: Speaking, Speechwriting