Jeff Hurt reports on a study that suggests tweeting during a class isn’t distracting – it actually increases engagement:

Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of literacy. Her results showed that adults who tweet during a class and as part of the instruction:

  • are more engaged with the course content
  • are more engaged with the instructor
  • are more engaged with other students
  • and have higher grades than the other students.

via Now Proven! Using Twitter At Conferences Increases Attendee Engagement.

So the next time you look up from your speaking notes into a sea of heads bent over laptops, tablets and mobile devices, don’t despair – as long as they’re tweeting and not, say, checking their email, your audience may be more engaged with you than ever.

Filed under: Social Speech, Speaking Tagged: backchannel, twitter

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