PetroCan targets the bloggers
As Kate Trgovac has noted, her old employers at Petro-Canada have launched Pump Talk, an effort to spin Canadians on soaring gasoline prices that makes heavy use of YouTube. (It also makes heavy use of some pretty deft rhetorical footwork. On their FAQ page, PetroCan...Greenpeace takes a swipe at SUV owners
They aren’t just nailing car manufacturers any more; they’re trying to make owning the buggers socially unacceptable.Learn the basics of speechwriting with Colin Moorhouse
Funny – we both live here in the Lower Mainland, yet I met Colin Moorhouse for the first time on the East Coast, at the Ragan Speechwriters Conference in Washington, DC. And now you can meet him too, thanks to his all-day speechwriting seminar on July 29th:...For immediate release… and immediate disposal
Darren Barefoot took a deft swipe at the WeblogWire service, which purports to deliver your news release to the eyeballs of a gazillion bloggers at the click of a mouse (and a payment of $49 U.S.). He wrote a news release that announced his intention to pillory the...Tony Snow and the risks of speaking hypothetically
As reported in many quarters, including Mystery Pollster: Last Sunday, Bush press secretary Tony Snow speculated about what polls might have shown during World War II: “If somebody had taken a poll in the Battle of the Bulge, I dare say people would have said,...
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Public speaking and speechwriting: the essential guides
Looking for advice on public speaking, speechwriting and leadership communications? Here are some of my most comprehensive posts, on topics that people ask me about most often.
