SpeechList moves to Social Signal

SpeechList, my free newsletter about the craft of speechwriting, has officially moved to Social Signal with issue #7. Along with the usual news, tools and practical tips, this issue has a feature article on breaking into speechwriting: Maybe you’ve written a few...

PetroCan targets the bloggers

As Kate Trgovac has noted, her old employers at Petro-Canada have launched Pump Talk, an effort to spin Canadians on soaring gasoline prices that makes heavy use of YouTube. (It also makes heavy use of some pretty deft rhetorical footwork. On their FAQ page, PetroCan...
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