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Don’t make your audience unsubscribe from your speech

Don’t make your audience unsubscribe from your speech

by Rob Cottingham | Oct 17, 2017 | Speaking, Speechwriting

I just sent this in response to “Why are you unsubscribing from us?” (on the third screen you had to click through to unsubscribe): The constant stream of “ALERT!” “URGENT” and other messages just got too much. If everything is urgent, then nothing is. I know the data...
Nine deadly (boring) sins: Will your speech put your audience to sleep?

Nine deadly (boring) sins: Will your speech put your audience to sleep?

by Rob Cottingham | Oct 11, 2017 | Speaking, Speechwriting

There are conference keynotes, presentations and panels that leave you breathless and excited, inspired to go forth and do something momentous. And then… there are the other ones. The sad fact is a lot of conference content just isn’t all that good. I can...
Don’t just read your speech. Perform it.

Don’t just read your speech. Perform it.

by Rob Cottingham | May 22, 2017 | Communicating, Speaking

There’s a big conceptual leap that absolutely transforms a speaker’s connection with an audience, and magnifies their impact tremendously. It’s the leap from reading a speech… to actually, authentically performing it. Instead of a recitation,...
Wrapping up my first Facebook Live speechwriting clinic

Wrapping up my first Facebook Live speechwriting clinic

by Rob Cottingham | Apr 7, 2017 | How to..., Speechwriting

Thanks to everyone who joined me this morning for my first official Facebook Live speechwriting clinic. (I say “official” because I’ve done a few impromptu runs at this in the past. Let’s define “official” as “I gave people...
Speaking at a rally? Here’s how to make it count.

Speaking at a rally? Here’s how to make it count.

by Rob Cottingham | Feb 20, 2017 | Speaking, Speechwriting

If you work with a mission-driven organization, you may find yourself speaking at a political rally soon. (Maybe sooner than you think, the way things are going.) You may be there to offer a short greeting and encouragement, or to deliver a rousing featured address,...
The authoritarian story behind Donald Trump’s inaugural address

The authoritarian story behind Donald Trump’s inaugural address

by Rob Cottingham | Jan 26, 2017 | Speechwriting

Last week, the good folks at Global’s BC1 news channel asked for my analysis of Donald Trump’s inaugural address. You’ll probably be less than surprised to learn I wasn’t a fan… and not just because it was pretty tedious.
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