You’ve probably heard speeches you’d swear were content-free. Here’s one that actually is — and it’s a TEDx talk.

Beneath that hollow exterior lurks actual content: a pretty devastating critique of how a thin speech can inflate its apparent substance using the TEDx style. Maybe if Will Stephen’s performance reaches a wide enough audience (and at 2.5 million views so far, it’s well on its way), Taking Off Your Glasses won’t be such a killer move any more.

(via Mitch Joel)