by Rob Cottingham | Mar 16, 2016 | How to..., Speechwriting
One of your most important skills as a speechwriter is listening to your client when they give you feedback. That often means hearing past their words, to what they’re actually saying… and it almost always means probing more deeply for the real issue behind a comment... by Rob Cottingham | Mar 15, 2016 | Speechwriting
You’ve probably heard speeches you’d swear were content-free. Here’s one that actually is — and it’s a TEDx talk. Beneath that hollow exterior lurks actual content: a pretty devastating critique of how a thin speech can inflate its apparent substance using the... 
by Rob Cottingham | Mar 3, 2016 | Speechwriting
WHEREAS life is short and our time on Earth is finite; WHEREAS the duration of a bad presentation is subjectively many times longer than that of a good one; WHEREAS the dedication of audience’s time and attention to a speaker is a gift of considerable value, not...
