Scott Stratten’s eagle eye caught something odd about Bell Mobility’s Canada’s new app:

Not only do they all seem like Bell Canada employee reviews, they have all been voted “Helpful” so they come to the top of the default review listing. All of these profiles have either reviewed only this app, or two apps, the other being Virgin Mobile’s new app, launched on the same day. Could it be a coincidence that all these people just share the same names as Bell Canada employees?

I hereby dub this phenomenon “appstroturfing.” (There are royalties on neologisms, right? No? Dammit.)