“What younger people bring to the table is that they understand social media culture, because it’s actually the culture they live in,” said Alexandra Samuel, who teaches a continuing education course on social media at the University of British Columbia.

Samuel, 38, and her husband Rob Cottingham, 46, are Vancouver-based social media gurus who founded one of the world’s earliest social media companies, Social Signal, in 2005. On Thursday they publicly unveiled the company’s strategies for running a social media company, including techniques for training social media professionals.

A really solid article… all the more so because the writer quotes so many Social Signal clients and staff. :-)

Posted via web from robcottingham’s posterous