CMA Word of Mouth Marketing ConferenceThursday, April 12th will see me in Toronto at the CMA Word of Mouth Marketing Conference, speaking on whether marketing works in social media and virtual worlds. (Short answer: Yes, but.)

I’m in august company: Michael Seaton, Director of Digital Marketing for Scotiabank, is chairing the panel. And joining me up there are David Jones of Fleishman-Hillard Toronto and Steve Osgoode, Digital Marketing & Business Development with HarperCollins Canada.

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