Tag Archives: workshop

Catch Colin Moorhouse’s speechwriting workshop – in person or online

I’ve known Colin Moorhouse for several years now, mostly as a disembodied (phone, social media and email) presence — but a thoughtful, experienced and generous one.

Possibly the leading speechwriting trainer out there (with two decades under his belt!), he has a lot of insight and knowledge to share. And he’s done just that for countless students through his intensive annual two-day workshop at Vancouver’s Simon Fraser University.

You can also take Colin’s course online, running six weeks but with the same hands-on practical assignments, individual attention and focus on the business as well as the craft of speechwriting.

Both workshops start in March, but with Colin’s reputation, I’d sign up now. The on-site workshop takes place all day Friday March 1 and March 8 at SFU’s downtown campus. And the online course begins on March 15, with an early-bird discount available now.

Filed under: Speechwriting, Vendors and Products Tagged: Colin Moorhouse, course, sfu, teaching, training, vancouver, workshop

Alex and Rob teaching Fundamentals of Social Media at UBC in March

Ready to dive into social media, but not sure where to start? Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March – a more in-depth version of the course we taught last fall. (Which, by the way, we enjoyed tremendously – thanks to everyone who took part!)

The four three-hour evening sessions start on March 24 at Robson Square in downtown Vancouver, and the course fees are $425. Here are the details:

This introductory course provides an overview of social media: its history, theories and the principles behind online communication including the power and impact of web 2.0 . Starting with a definition of “online community”, yo explore the range of social media technologies and applications, including such tools as YouTube, Twitter, Facebook, blogs, RSS, wikis and social bookmarking, and how they apply to a variety of goals and strategies. You’ll explore real-world cases and discover emerging “best practices” for this rapidly-changing field, and how it is shaping communication in everyday business today.

Register here.

Even cooler news: that course can help you earn UBC Continuing Studies’ new Award of Achievement in Social Media. And to follow on from our Fundamentals course, the award program also includes courses in Social Media Monetization and Social Media Strategy and Marketing taught by friend-of-the-show Rochelle Grayson.

Register now to be sure you get your space!

Alex and Rob to teach Introduction to Social Media at UBC

One of our favourite things about working in this field is the chance to pass on what we know, to see what happens when people start to grasp the potential of social media… and to see what they do when they run with it.

So I’m delighted to announce we’ll be teaching an introductory course in social media this September at the University of British Columbia. The course runs for three Wednesday evenings at UBC’s downtown Robson Square campus, from Sept. 9 to 23. Tuition is $375 plus GST.

Here are the details:

This introductory course provides an overview of social media: its history, theories and the principles behind online communication. Through hands-on demonstration of a variety of social media tools including YouTube, Twitter, Facebook, RSS, wikis and social bookmarking, you discover how these tools are shaping modern communication and how to incorporate them into everyday business and personal communications. Topics also include upcoming trends as well as predictions for what’s next in social media.

For more info or to sign up, visit UBC’s registration page. We hope to see you there!

(By the way, the first night of the course happens on – get this – 09/09/09. Can you imagine a more auspicious date?)

Want to learn SEO from some very smart people? April 11 in Vancouver

This looks good… Monique’s a genius, I was impressed when I met Alexandre a few months ago, and it’s at WorkSpace, so the coffee will be fabu:

Event Date

April 11, 2008, 9:00 am – April 11, 2008, 11:00 am


400 – 21 Water Street, Vancouver BC, V6B 1A1

Map to Workspace

Click here to register

Do you want to attract more visitors to your website?

Register for the QuickLearn business training series. Our April session is Search Marketing 101.

QuickLearn: Search Marketing 101
presented by Alexandre Brabant of eMarketing101.net
and Monique Trottier of Boxcar Marketing

Cost: $150

Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website.

Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines?

Effective search marketing and optimization is the key component to any successful online presence. If you are unsure of how search works,
how to integrate search into your existing promotional campaigns, or why search is important to your business–this is the session for you.

Monique Trottier is the president of Boxcar Marketing. Her online expertise spans blogging, podcasting, web design, email newsletters, search marketing (PPC and SEO), online media relations, and writing for the web. Monique writes an online newsletter called “Underwire: Full support for non-techies,” and she is a frequent presenter at national conferences, a guest lecturer at Simon Fraser University and has appeared on Tech TV’s Lab with Leo.

Alexandre Brabant is the president of Vancouver-based eMarketing 101. He is a leading Search Marketing Specialist and the Co-Chair of SEMPO Canada, Canada’s Search Engine Marketing Professionals Organization.

Register for QuickLearn here.

For more information on QuickLearn or to register in person, contact Monique Trottier at 778-837-9012.

Hey, Toronto folks: catch Alex’s “Web 2.0 and Your Organization” workshop

Web 2 and You logoEarlier this year in Vancouver, my wife/partner/co-conspirator Alexandra Samuel led a workshop jointly with Jason Mogus for the Hollyhock Leadership Institute. The topic: Web 2.0 and what it means for your organization. The approach: hands-on and intensive. The response: overwhelming and delighted.

WelcomeSo why not spread this Web 2.0-y goodness? Thanks to the good folks at the Centre for Social Innovation, Alex and Jason are bringing the social web gospel to Toronto. The scoop:

Web 2.0 and Your Organization
July 24 & 25th, 2007
Centre for Social Innovation
215 Spadina Avenue, Toronto

How can your organization use social media tools to deepen your relationships with supporters, reach new audiences and raise more money? More than twenty people discovered the power of social media tools like blogs and wikis through a workshop I co-taught with Jason Mogus on Web 2.0 and Your Organization. Jason and I had so much fun teaching that March workshop in Vancouver, and got such a positive response from participants, that we will be offering the same workshop in Toronto this summer.

Here’s the skinny:

Are you interested in how online communities like Flickr, MySpace, and YouTube can empower your members and customers to carry your message out into the world? Could your organization benefit from deeper collaboration among your team members, clients, partners or the public? Could better knowledge-sharing, stronger relationships and closer communications inside your organization and with your core supporters foster more efficiency, insight and effectiveness?

The latest generation of “Web 2.0” or social web strategies and tools offer powerful opportunities for organizations to improve the way they work, communicate their messages, empower others, and serve the public. In this workshop you will learn how the latest tools for online collaboration and community building can make your organization smarter and more effective.

This workshop is designed for communications strategists, marketing managers, and webmasters who are interested in how this evolution of the web can help evolve your organization’s online strategy. We will give you the tools, knowledge, and most crucially, the vision for how your organization can use the web as a stronger agent of change. We’ll also cover the nuts-and-bolts, introducing the latest tools so that you know which options are most promising for your needs.

This workshop will take place from 6pm to 9pm on July 24th, and from 9am to 5pm (with lunch break) on July 25th.

Follow this link to register today — space is limited.

For more information, please contact web2andyou@gmail.com.

Learn the basics of speechwriting with Colin Moorhouse

Funny – we both live here in the Lower Mainland, yet I met Colin Moorhouse for the first time on the East Coast, at the Ragan Speechwriters Conference in Washington, DC.

And now you can meet him too, thanks to his all-day speechwriting seminar on July 29th:

“We Need A Speech” is an all day workshops that covers the bases of writing for this demanding oral medium of communication.

Participants will come away with a solid understanding of the rules of engagement including:

* How to find your speaker’s voice
* How to get to the message
* What you must do if you can’t get access to the speaker
* How much research you should do
* The biggest pitfalls in writing speeches for the public sector
* Determining what you can control, and what you can’t
* Why humor is the most challenging and dangerous choice for speech writers
* The politics of Power Point
* How to market yourself as a speechwriter

Other topics include:

* The rules of engagement.
* Speaker needs vs. audience needs. Trouble ahead?
* Effective openings.
* Leaving them asking for more.

The Date: Saturday, July 29, 2006
Time: 9am to 5pm
Place: YWCA Downtown Vancouver
535 Hornby Street
The Cost: $160CAN

EARLY BIRD PRICE of $130 if you pay prior to July 15th.

And even if you can’t make the seminar, you can sign up for Colin’s free speechwriting newsletter here.

Strategic blogging workshop at Hollyhock: May 17-21

We’re putting the finishing touches on Word Power, the Social Signal blogging workshop that Alex and I will be holding at the Hollyhock Centre from May 17 to 21.

I’m excited about this: there are a growing number of technical how-to resources for blogging, but there are still very few opportunities to learn about blogs from a strategic standpoint. How do you position them as part of an integrated communications strategy? How do you write in an authentic voice while still keeping your organization’s goals front and centre? And how can you tap into the power of the larger blogging world to help achieve those goals?

We get to spend four days with our participants answering those questions in the spectacular Hollyhock Centre on Cortes Island. It’s gorgeous, the meals manage the impossible task of being both sumptuous and ridiculously healthy, and Hollyhock’s workshops manage to attract some of the most interesting people I’ve had the good fortune to meet. I hope you can join us.

(And deep thanks to everyone who’s helping to spread the word: Marshall, Evan, Declan, Darren, Pogge, Derek, Idealistic Pragmatist, Wonderdog, Will and Mark. Not to mention the April 2006 issue of Vancouver magazine!)

Non-profit project management workshop Dec. 8

Thought I’d pass this along:

Project Management for Non-Profit Organizations
Rob Purdie | December 8, 9:30am – 4pm
SFU Harbour Centre, 515 West Hastings Street, Vancouver, BC
To register: http://www.knowledgegreen.com/?q=node/2

We all have projects in our work, but often times it seems they run us instead of us managing them. What can we do to address this imbalance? One idea is to come to a full-day seminar on Project Management geared towards the Not-for-Profit sector.

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