Alex and Rob teaching Fundamentals of Social Media at UBC in March

Ready to dive into social media, but not sure where to start? Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March – a more in-depth version of the course we taught last fall. (Which, by the way, we enjoyed tremendously – thanks to everyone who took part!)

The four three-hour evening sessions start on March 24 at Robson Square in downtown Vancouver, and the course fees are $425. Here are the details:

This introductory course provides an overview of social media: its history, theories and the principles behind online communication including the power and impact of web 2.0 . Starting with a definition of “online community”, yo explore the range of social media technologies and applications, including such tools as YouTube, Twitter, Facebook, blogs, RSS, wikis and social bookmarking, and how they apply to a variety of goals and strategies. You’ll explore real-world cases and discover emerging “best practices” for this rapidly-changing field, and how it is shaping communication in everyday business today.

Register here.

Even cooler news: that course can help you earn UBC Continuing Studies’ new Award of Achievement in Social Media. And to follow on from our Fundamentals course, the award program also includes courses in Social Media Monetization and Social Media Strategy and Marketing taught by friend-of-the-show Rochelle Grayson.

Register now to be sure you get your space!

Alex and Rob to teach Introduction to Social Media at UBC

One of our favourite things about working in this field is the chance to pass on what we know, to see what happens when people start to grasp the potential of social media… and to see what they do when they run with it.

So I’m delighted to announce we’ll be teaching an introductory course in social media this September at the University of British Columbia. The course runs for three Wednesday evenings at UBC’s downtown Robson Square campus, from Sept. 9 to 23. Tuition is $375 plus GST.

Here are the details:

This introductory course provides an overview of social media: its history, theories and the principles behind online communication. Through hands-on demonstration of a variety of social media tools including YouTube, Twitter, Facebook, RSS, wikis and social bookmarking, you discover how these tools are shaping modern communication and how to incorporate them into everyday business and personal communications. Topics also include upcoming trends as well as predictions for what’s next in social media.

For more info or to sign up, visit UBC’s registration page. We hope to see you there!

(By the way, the first night of the course happens on – get this – 09/09/09. Can you imagine a more auspicious date?)