One of the most seductive things about social media is the way it allows us to quantify things. I have more friends than she does – I must be more popular. That blog post got more hits than this one, so that one’s more effective. We have more Twitter…
A lot of speeches begin with someone introducing you to the audience – reciting your background and qualifications, and then encouraging them to greet you warmly as you head to the microphone.
And once the applause dies down, you’re looking at a sea of…
Speechwriting is a notoriously solitary profession. You might have a few conversations with a client, their staff or — if you’re writing for yourself — a mirror. But a lot of your work is going to be just you, a keyboard and the unforgiving blank s…
I’ve just read another blog post about someone who was accused of arrogance for not following people on Twitter just because they happen to follow him. And it’s driving me crazy – crazy enough to have left a comment on his post, and crazy enough to ad…
Podcasting, as any social media guru worth her or his robes knows, is dead. Like so many social technologies, it failed to jump the adoption gap, break the hype cycle or clear the Great Hurdle of At-First-Raving-and-then-Dismissive Punditry.
Except tha…
