by Rob Cottingham | Dec 12, 2011 | Social Signal, Speechwriting
A lot of speeches begin with someone introducing you to the audience – reciting your background and qualifications, and then encouraging them to greet you warmly as you head to the microphone.
And once the applause dies down, you’re looking at a sea of…
by Rob Cottingham | Nov 2, 2011 | Blogging, Social Signal
“Why won’t they blog?”
That’s a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization’s or c…
by Rob Cottingham | Sep 9, 2010 | How to..., Social Signal
Nothing concentrates the mind, the saying goes, like the prospect of being executed in the morning. When you only have a few hours left, you want to make them count.
But substitute space for time, and give people a 160-character limit on summing up the…
by Rob Cottingham | Aug 27, 2010 | Blogging, Social Signal
Stories abound of rock bands who produce hours and hours of music that deepens the soul, challenges the psyche and redefines human existence in a new, profoundly meaningful way.
And then they write one frigging novelty song, and that’s the one that …
by Rob Cottingham | Jul 20, 2010 | Social Signal
Another day, another bunch of people seeing their content vanish without warning.
According to the BBC, when blogging site Blogetery suddenly disappeared – taken offline after the FBI warned their hosting service about alleged Al Qaeda-linked materi…