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Rob Cottingham
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Facebook Group or Facebook Page? Time to decide… now.

by Rob Cottingham | Jun 1, 2011 | Social Signal

There’s an issue people raise constantly in my seminars and workshops, in a conversation that usually goes something like this:

Them: “Should we have a Facebook Group or a Facebook Page?”
Me: “Well, Facebook wants you to use Pages for organizational p…

Why attribution is important – even (especially) on Tumblr and Posterous

by Rob Cottingham | May 24, 2011 | Blogging, Social Signal

Not long ago, I saw a reference on Twitter to a clever illustration of either Wolverine or one Batman looking at another. I clicked through to a Tumblr page, where someone had reblogged it from someone else on Tumblr, who had reblogged it from someone …

Everything I needed to know about social networking, I learned from my mom

by Rob Cottingham | May 8, 2011 | Online Community, Social Signal

When my mother died in early 2004, Friendster was the domain of the young’uns, MySpace was barely out the door and Facebook was still a month from launching.
But for someone who never saw used the word “friend” as a verb in her life, JoAnne Cottingham…

Want to stop election-night tweeting? Appeal to online culture

by Rob Cottingham | Apr 28, 2011 | Politics, Social Signal

Hi, Elections Canada. We go back a long way, you and me. I’m the kid who had your colour-coded riding map masking-taped to my bedroom wall.
So let me offer some friendly advice. You want to stop people from tweeting election results from Eastern Canad…

How a big push and a little help can convince people to change

by Rob Cottingham | Apr 13, 2011 | Social Signal

This is the story of how one elephant drove us to make a change… and another elephant, courtesy of Switch authors Chip and Dan Heath, showed us the way.
We’ve been meaning to leave domain registrar GoDaddy for a long time. The endless come-ons and up…

Five ways to use Twitter to make the most of an election debate

by Rob Cottingham | Apr 12, 2011 | Politics, Social Signal

Let’s be honest: election debates are usually pretty awful for voters. They get to passively endure an hour or two of overrehearsed talking points, dodged questions and set-piece arguments… washed down with the kind of analysis that usually boils do…

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