Add focus group and stir

The shock of election night in California wasn’t Gray Davis’s recall or the election of Arnold Schwarzenegger as governor.It was hearing commentator after commentator fall all over themselves to say what a great speech the victor gave.I listened to the...

A dissembler’s thesaurus

Humpty Dumpty founded the art of spin when he told Alice, “When I use a word, it means just what I choose it to mean – neither more nor less.”PR flaks, including yours truly, have made a not-bad living from that advice ever since. But nobody took...
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