Rob’s blog

It isn’t an invitation. It’s a bargaining position.

Entertainment mogul David Geffen once gave Lynda Obst a key piece of advice: never go into a meeting without an agenda. He didn't mean a schedule. He meant that, before you walk into a meeting, you should know what you want to achieve It's good advice for anyone...

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Want to change your default WordPress category?

Say you have a bunch of categories, and you'd like the one that's checked by default whenever you launch a new post to be something other than your catch-all category. (For example, if you'd like it to be somethat that doesn't get swamped by posts from a deleted...

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PR 101

Don't do this: Ashley MacIsaac now says he doesn't support Conservative Leader Stephen Harper, which is what he told The Chronicle-Herald on Monday. The Cape Breton fiddler called the paper at the first of the week to say he had decided to throw his political support...

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Remember this when you read your next opinion poll

From The Tyee: The Professional Marketing Research Society, which represents Canadian pollsters and market researchers, reports that about four out of every five respondents contacted by Canadian pollsters refuse to participate. Because of answering machines and call...

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Getting into the story

Unless you've just been indicted for pouring toxic sludge into the city's water supply, one of your PR goals is probably to raise your profile. One way you do that is to get news coverage. But the news media have inertia; it's much harder to get a whole new story...

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Laugh all you want…

What were the odds? Just as I start doing stand-up for the first time, John Rogers at Kung Fu Monkey makes a compelling argument for drawing politicians from the ranks, not of lawyers and CEOs, but stand-up comics: Let's say the candidate's job is to walk into a room...

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Screwing up and apologizing: a case study

I mistook the Educational Policy Institute for the fringe-right-wing Education Policy Institute. Oops. I didn't double and triple check before posting a blog comment based on my misapprehension. Double and triple oops. I apologized over there, and I'll apologize over...

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Dog whistle politics

Here's a great little term I'd never heard before, courtesy of the Double-Tongued Word Wrester Dictionary: dog whistle politics n. a concealed, coded, or unstated idea, usually divisive or politically dangerous, nevertheless understood by the intended voters. Also dog...

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Why, yes — I’d LOVE to speak at your event

Public speaking and speechwriting: the essential guides

(photo of books with text) Leadership communications: the essential guides

Looking for advice on public speaking, speechwriting and leadership communications? Here are some of my most comprehensive posts, on topics that people ask me about most often.

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