by Rob Cottingham | Dec 16, 2015 | Speechwriting
In the last post, I tackled a Business Insider article that claimed the reason most PowerPoint presentations aren’t effective is that they use boring templates. My response: what makes presentations awful isn’t boring templates. It’s boring content (slide or spoken),... 
by Rob Cottingham | Dec 14, 2015 | Everything Else, Speechwriting
“Tell a story” is advice you’ll often hear about speechwriting. Telling a story—and telling it well—can be a key to connecting with your audience, and making your message memorable. What you won’t hear as often is how to tell that story, and...
