Mitchell Beer has been a leader in conference communcations for more than a quarter of a century. His firm, The Conference Publishers, reports and repackages conference content – keeping it useful and relevant long after the closing gavel.
How does that change in the social media era? In this episode, Mitchell tells me how conference reporting is evolving to take advantage of everything from YouTube to Twitter. And along the way, we gain some insights into how speakers and speechwriters can help their messages find a prominent place in those reports… and in the ideas participants take home with them.