by Rob Cottingham | Sep 12, 2012 | Social Signal
After reviewing 1,000 Facebook posts and updates from 20 non-profits with large followings on the site, Capulet‘s Theo Lamb and Darren Barefoot can report
- a) that it’s a really good idea to get other people to tally the metrics for 1,000 separate posts – something they achieved through Amazon’s Mechanical Turk; and
- people seem to just love simple, evocative text on top of a compelling image.
Actually, they can report a lot more than that… and they did, at last night’s NetTuesday meetup at downtown Vancouver’s W2 Media Cafe (a terrific space, by the way!)
Here’s my cartoon-blog post from the night…
And here, if you want to dive in (and you really do), is the presentation itself, as they first delivered it at NetSquared Camp in the spring:
by Rob Cottingham | Sep 12, 2012 | Social Signal
After reviewing 1,000 Facebook posts and updates from 20 non-profits with large followings on the site, Capulet‘s Theo Lamb and Darren Barefoot can report
- a) that it’s a really good idea to get other people to tally the metrics for 1,000 separate posts – something they achieved through Amazon’s Mechanical Turk; and
- people seem to just love simple, evocative text on top of a compelling image.
Actually, they can report a lot more than that… and they did, at last night’s NetTuesday meetup at downtown Vancouver’s W2 Media Cafe (a terrific space, by the way!)
Here’s my cartoon-blog post from the night…
And here, if you want to dive in (and you really do), is the presentation itself, as they first delivered it at NetSquared Camp in the spring:
by Rob Cottingham | Sep 12, 2012 | Everything Else, Social Signal
After reviewing 1,000 Facebook posts and updates from 20 non-profits with large followings on the site, Capulet’s Theo Lamb and Darren Barefoot can reporta) that it’s a really good idea to get other people to tally the metrics for 1,000 separate posts …
by Rob Cottingham | Sep 11, 2012 | Speechwriting
One of the most valuable things you can get back from a client after they deliver a speech you’ve written is the marked-up text – the changes they’ve made from what you wrote. You may not agree with every edit, but they’re very clear cues to what your client feels comfortable saying. Two inches of … Keep reading →
by Rob Cottingham | Sep 10, 2012 | Speechwriting
In a great wide-ranging report on a National Speakers Association convention panel from Ian Griffin, these two sentences seized my attention: Dychtwald claimed he gets more accomplished in the last 60 seconds of a speech than in the first 30 minutes. “The audience are with me, everything I say hits home.” from How to write a … Keep reading →
