2011 Noise to Signal calendar

Last week, I released Noise to Signal’s first annual wall calendar. My plan was to offer it for sale on my Zazzle store – not because I expected to retire on the proceeds, but because it was the easiest way I could think of to create and deliver it. But...

David Armano on scenario planning

I see it weekly if not monthly. Brand or company X goes about their business on a social platform, marketing, putting out fun apps, doling out coupons and yes in some cases, engaging. Then one day, they get attacked by their customers or perhaps an advocacy group. The...
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