In the business category…

MyNameIsKate.ca.

Why? Great posts like this one:

I just registered for YAWTPOS (Yet-Another-Web-Two-Point-O-Service .. apologies to Yahoo!) and I received the following email:

Congratulations on your successful registration! You can now start doing ABC and XYZ – and blah, blah, blah, blah blah … and for future generations to come.

[…] This irks me in a couple of ways …First … tongue planted firmly in cheek … with the inconsistent state of software on the web, I actually feel like sometimes I should be congratulating *them*.

Congratulations, I was able to successfully register on your site. Your registration system correctly identified which fields were mandatory and didn’t ask me for any overly personal or unnecessary information up front. Better yet, it didn’t crash my computer and your confirmation email didn’t end up in my spam folder.

Second, why isn’t anyone *thanking* me? I’m a fickle, time-starved, choice-rich consumer! For heaven’s sake, there are over 300 choices in the cereal aisle alone. If I take the time to register on your site and try to engage with your service, I would like to be thanked.

As impressed as I am by the gumption of round-one-winner Vancouver Housing Market in gainsaying the established business wisdom on real estate here in Bubblotusland, Kate’s consistently solid advice, insight and passion carry the day for me.
You can vote here.

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