From dust-up to flapdoodleBig news from the For Immediate Release podcast team of Shel Holtz and Neville Hobson: they’re joining fellow heavyweights Joseph Jaffe and C.C. Chapman along with five other fine folks in a new-marketing venture known as Crayon.

In honour of this auspicious event – and it really is; I can’t wait to hear what these folks are up to – I’ve created the FIR colour-coded new PR alert status thingy. (Worked for hours on that name. Catchy, no?)

I recommend FIR heartily, and not just so you’ll get the various inside jokes in the graphic. It’s a great way to stay up to date not just on developments in the world of digitally-enabled PR, but the conversational currents swirling around them.

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