David Brock, the one-time character assassin for the U.S. far right (and that’s a generous way of putting it compared to his own self-assessment), has resurfaced.

In his book Blinded by the RightBrock came clean a few years ago about his role in tarring Anita Hill and Bill Clinton.

Now he has launched Media Matters for America, a site dedicated to debunking conservative misinformation.

Apart from the handy content, Media Matters is interesting for its measured tone. No overblown sarcasm and prefab outrage here; Brock’s site makes its case carefully and factually.

It’s a useful lesson for communicators on the left, where hot air is too often seen as the only reliable proof of fire in the belly. This site aims to convince not just the true believers, but the broader public. Check it out.

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