Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.
|_| |_| |_| |_| | |
Chapter 6 is titled “The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders”. The authors walk us through the idea of online engagement that draws users into increasingly greater and more meaningful actions. You might start by following an organization on Twitter, then commenting on their blog, then making a small donation, and then giving them your house and becoming their Executive Director, and wondering how all of this happened in just three minutes. (That, friends, is what great interaction design can do.)
With some organizations, it really isn’t a ladder so much as a step-stool. They have a very limited number of roles for their supporters, and can’t really imagine how they could possible accommodate someone who’d like to work outside those boundaries. “Oh, you’d, uh, you’d like to get more involved (gulp) beyond writing a cheque every year. (gasp, pant) That’s great, that’s just wonderful. (ragged, rapid breathing) Could, could you please hand me that paper bag to breathe into for a moment? Never mind – I’ll be fine. Gosh, the room’s lovely when it spins like that. (thud)” For them, there’s Beth’s previous book (cowritten with Allison Fine), The Networked Nonprofit.