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woman hefting cat in the air and kissing it for increasing her non-profit's CTR and fundraising results

4. You cannot resist the kitteh

4. You cannot resist the kitteh published on No Comments on 4. You cannot resist the kitteh

Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.

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Chapter 4, “Measurement is Power,” is not the punchline to an elaborate pun on the meaning of “ruler”. (As awesome as that would be.) Instead, it looks at how you can take the insights you glean from data, and turn them into actions with bottom-line impact. Notice that engagement grows when you add a little personality to your Facebook posts (as Kearny Street Workshop‘s Lisa Leong did), and you can direct more attention to a personal voice… and ultimately bring more visitors through your doors.

As you begin reading this chapter, you will encounter the idea of KPIs: Key Performance Indicators. A chill may have gone up your back just now, and I understand why, but be advised that learning about KPIs does not turn you into a soulless automaton, eyes fixed on a limited set of metrics and dead to the richness of the world around you. Provided, of course, that you pace yourself, and follow these simple tips:

  • Do not learn about KPIs while having Excel and PowerPoint open at the same time.
  • Pause periodically – every 20 seconds or so should be about right — and meditate for a half-hour or so.
  • Wear something – anything – made out of hemp.
  • Never play golf again.

(By the way, this cat was just about my favourite thing to draw, ever, surpassing “giant robot destroying city” and “giant winged lizards destroying world“. I probably spent the better part of a day on her.)

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