Some handy wording for your next survey

“On a scale of 1 to 10, where 1 is mild irritation and 10 is spitting foam-flecked rage, how do you feel about the redesign?” “If you could be any animal, what kind of animal would you be? And would you be prepared to dress up as that animal if we...

How to spur reluctant bloggers

“Why won’t they blog?”
That’s a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization’s or c…

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