Spurring participation: Vancity’s Viva la resolution! contest now in its 3rd year
A little over two years ago, we sat down with Vancity’s Kate Dugas and William Azaroff to help them think through a New Year’s resolution contest. Little did we know we were helping to forge a dynasty.
Now the ChangeEverything.ca Visa la resolution! contest is open for entries for the third year in a row, offering prizes of $100, $250 and $1,000 – all for committing to a resolution and blogging about your progress. You can find the details here.
Contests are one of the ways that community animators can encourage participation on their site. Part of what’s made Viva! work so well has been the way it dovetails so closely with the site’s mission – getting people to list their changes, blog about them and collaborate over them – and highly participatory nature.
Entrants are encouraged to get others engaged in their resolution (and in their ongoing progress reports). And even community members who opt not to enter have a chance to vote for the winner come March.
So, blogospheriverse: have any other contests caught your eye lately? What’s the most innovative way you’ve seen to encourage participation?
BC Hydro hits YouTube
Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.
And for Canadian comedy fans, there’s a bonus: the first six videos feature Kids in the Hall alum Kevin McDonald, pressed into service as various species of disgruntled British Columbia wildlife.
The videos are geared to getting you to check out BC Hydro’s large and growing selection of tips and how-to guides for reducing your energy footprint (with video tutorials that are pretty decent in their own right).
For BC Hydro, it’s the latest step in a social media foray that began with the Green Gifts Facebook application. For Kevin McDonald, it’s a chance to stretch his acting chops outside the narrow confines of human characters (although there was this guy a while ago…).
Now, if you’ll excuse us, we have to go weatherstrip our doorways. Or this here marmot’s going to get mighty p-o’d.
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