Quantifying the impact of social media on the 2008 election

The Washington Post’s Clickocracy series has a piece on the Obama online campaign, and while the exclusive interview and anecdotes are well worth reading, it’s the numbers that really tell the story:

  • 3 million online donors.
  • 6.5 million online donations.
  • 6 million online donations under $100.
  • $80 average online donation.
  • $600+ million raised, most of it online.
  • 13 million addresses on his email list.
  • 7,000 different email messages sent.
  • 1 billion total emails sent.
  • 1 million text-message subscribers.
  • 3 or more text messages to every subscriber in a battleground state on Election Day.
  • 2 million profiles on MyBarackObama.com.
  • 200,000 offline events planned.
  • 400,000 blog posts written.
  • 35,000 volunteer groups created.
  • 3 million calls made on the virtual phone bank in the campaign’s final four days.
  • 70 million personal fundraisers on MyBO.com.
  • $30 million raised by personal fundraisers on MyBO.com.
  • 5 million supporters in other social networks.

This is a campaign that embraced social media with a vengeance, and social media clearly returned the favour.

Northern Voice 2009: call for speakers

Northern Voice, the two-day social media and personal blogging conference, is gearing up for 2009 in Vancouver. And first on the agenda is a call for speakers:

The annual call for speaker submissions for Northern Voice 2009 is now open. If you have something that you’d like to present, be sure to go to our call for speaker’s page and submit your ideas, we’d love to hear them. If you are unfamiliar with the Northern Voice conference, take a peak at our speakers schedule for 2008.

The Northern Voice conference is a yearly blogging and social media conference currently in its 5th year. The focus of the conference is a coming together of all things blogging and social media to increase our knowledge base, while having a blast.

So if you're itching to share something with a diverse, engaged, informed and often-feisty audience, be sure to check it out. And block out the Northern Voice dates in your calender: February 20-21. You won’t regret it.

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