The risks of hanging your graphs 90º off-kilter.
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<a href="http://www.robcottingham.ca/cartoon/archive/3-come-for-the-data-stay-for-the-insight/"><img src="http://www.robcottingham.ca/cartoon/wp-content/webcomic/noise-to-signal/2012.11.06.sideways-graph.png" width="500" height="583" alt="The risks of hanging your graphs 90º off-kilter." title=""></a><br><a href="http://www.robcottingham.ca/cartoon">Noise to Signal Cartoon</a>

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3. Come for the data. Stay for the insight.


Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.

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Brent Spiner IS... awfully pale. Also, Data.If you respond to Chapter 3 — “Creating a Data-Informed Culture” — the way I did, you’ll start with short-lived disappointment that it’s not about building a new society whose gold standard of conduct is embodied in Brent Spiner’s character from Star Trek: The Next Generation. (And if you read my write-up for Chapter 2, you’ll realize that cruelly taunting science-fiction fans is a hallmark of Beth and Katie’s writing. You’re also one of two people who reads the write-ups under the cartoons, and as the other one, I thank you.)

That brief let-down is followed immediately by surprise, delight, delighted surprise, actionable insights and, ultimately, firmer biceps — the book is heavier than it looks. You’ll learn the difference between being data-driven, where data dictates your actions, and data-informed, where data is one of the factors that guides you — a happier place for most non-profits. And you’ll see how an incremental approach — crawl, walk, run, fly — can allow an organization to adapt naturally and quickly to the demands and opportunities that measurement presents.

Posted on November 13, 2012 at 3:15 pm in Noise to Signal as part of Noise to Signal « Noise to Signal and tagged with , , , , , , , . Follow responses to this post with the comments feed. You can leave a comment or trackback from your own site.

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