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Roy Neary serves dinnerBrent Spiner IS... awfully pale. Also, Data.The risks of hanging your graphs 90º off-kilter.

3. Come for the data. Stay for the insight.

3. Come for the data. Stay for the insight. published on No Comments on 3. Come for the data. Stay for the insight.Purchase print


Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.

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Brent Spiner IS... awfully pale. Also, Data.If you respond to Chapter 3 — “Creating a Data-Informed Culture” — the way I did, you’ll start with short-lived disappointment that it’s not about building a new society whose gold standard of conduct is embodied in Brent Spiner’s character from Star Trek: The Next Generation. (And if you read my write-up for Chapter 2, you’ll realize that cruelly taunting science-fiction fans is a hallmark of Beth and Katie’s writing. You’re also one of two people who reads the write-ups under the cartoons, and as the other one, I thank you.)

That brief let-down is followed immediately by surprise, delight, delighted surprise, actionable insights and, ultimately, firmer biceps — the book is heavier than it looks. You’ll learn the difference between being data-driven, where data dictates your actions, and data-informed, where data is one of the factors that guides you — a happier place for most non-profits. And you’ll see how an incremental approach — crawl, walk, run, fly — can allow an organization to adapt naturally and quickly to the demands and opportunities that measurement presents.

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