For anyone whose bread and butter involves message control and carefully rolled-out communication plans, it’s terrifying to contemplate the fact that there are more mobile phones in any given room than there are bacteria. (True fact. It must be – I read it on a PowerPoint slide somewhere.)

You can spend three months and untold sums of money carefully teeing up an event. And all it takes is for your guy to blurt something into someone’s Nokia on a sidewalk somewhere, and suddenly instead of talking about [Insert Cunningly Framed Narrative Here], you’re typing up talking points explaining about how your organization doesn’t really support mandatory euthanasia for pit bull terriers and their owners.