Pay attention, social media marketers… insects are a massive untapped market segment. What they lack in disposable income, they make up for in sheer numbers. And many of them are inherently social. Like, say, ants. And their entire lives are spent performing mind-numbingly boring, repetitive tasks – they’re perfect candidates for a FarmVille knockoff.
This came to me while reading Dave Eave’s post about the challenges of turning the promise of crowd-sourced quality control in open-source development – the idea that “many eyes make all bugs shallow“. (It turns out the challenges are substantial, whether you’re building software or managing a city.)
By the way, I’m starting to draw the occasional cartoon live on Ustream. Follow me on Twitter (@robcottingham) to find out when I’m doing the next one; meanwhile, here’s what today’s looked like (the sound, unfortunately, got pretty distorted).