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(one woman to a friend) - Wait: are you saying Secret is doing NOTHING for my Klout score?

Odd that I can’t find any guides to building your personal brand on Secret.

Odd that I can’t find any guides to building your personal brand on Secret. published on No Comments on Odd that I can’t find any guides to building your personal brand on Secret.

I’ve tried Secret, the mobile app that lets you anonymously post about polyamory.

No, wait, that’s not fair. Secrets lets you posts secrets about anything: how much you hate San Francisco, how real and down-to-earth you still are even though you cashed out big-time in that last Google acquisition, or polyamory (and specifically, how you’re engaging in it right now). In theory, you can post about anything else, too, but let’s be real.

The near-complete anonymity ought to mean you see less attention-getting clickbait, but I was seeing a lot of “Swipe right if you agree with this statement that you’d have to be an inhuman monster to disagree with.” People, there’s no need to recreate Facebook. For that matter, any time I posted something, I obsessively checked the stats to see if anyone had liked it. It’s possible I just can’t handle anything with metrics.

By the way, after thinking of this cartoon, I saw a similar joke at least once on Secret. While we thought of it independently, I’d normally give that author a respectful nod here… but I can’t. (Why not? See the first line, 10th word.)

Which may mean Secret’s greatest utility is as a trawling ground for comedians and cartoonists: “What, you already saw that joke on Secret? That was me, dude.”

Anonymously ever after

Anonymously ever after published on No Comments on Anonymously ever after

With all the recent discussion over identity and anonymity online, I suppose this is probably the right time to tell you that I am, in fact, not Rob Cottingham.

He and I met shortly after he completed his journalism studies in 1988. I was, at the time, being pursued by creditors who were in the, let’s say, unregulated financial sector.

Our paths crossed in a campus bar, where we remarked on our uncanny resemblance to each other. After a few drinks, I was able to persuade him it would be kind of a lark to switch identities just for a few days; I told him I was an audio hobbyist and could finish a radio piece he was working on in no time, and that he could take on my daytime job of reviewing luxury hotels.

He jumped at it, not realizing that my job was – of course – a complete fiction. The last I saw of him, he was leaping from the roof of one OC Transpo bus to another, pursued by three large men with crowbars. I understand he was living under an assumed name in Bucharest a few years after the fall of the Ceaușescu regime, but apart from that I have no idea how he made out.

I suppose that, from now on, you should call me by my real name, George Clooney.

Ahh. Feels good to get that off my chest.