It can be hard to admit, but blogs have a life cycle – and, in some cases, a best-before date that may be well in the past. Your passion for the subject matter wanes; other interests beckon; your readers and commenters, maybe sensing your faltering commitment, move on to other venues.
And that’s okay. There’s no shame in saying that a blog has run its course. But as Allison wrote in a post on BlogWorld last week, even the most moribund of blogs may not be beyond resuscitation (and she offered a few suggestions for virtual CPR).
If you’re starting to notice the unpleasant smell of decay whenever you visit your blog, here are a few more ideas for bringing it back to life:
- Redefine the subject. If your interests have changed, then let your readers know you’ll be introducing a new topic, and shifting the emphasis there.
- Redefine the scope. If your blog died because you couldn’t keep up with the expectations you set around frequency, depth or comprehensiveness, then dial that back. Focus your energies more narrowly. Maybe instead of daily wall-to-wall coverage of a subject, you want to post twice a week on one aspect of it – and one of those posts is a collection of links, instead of your usual 20-paragraph essays.
- Call in reinforcements. If you don’t think you can do it alone, but you have one or more colleagues or friends with similar interests and solid blogging skills, see if they’d be interested in joining your blog. The mutual encouragement can go a long way to getting you past a slump.
- Hand it over. Find someone who shares your passion – or the passion you once had – and transfer the blog to them. You’ll know that all your hard work will still be alive and appreciated; they’ll be able to launch with a built-in readership and traffic stream to build on.
Still not feeling it? If you’re sure it’s time to close the doors and turn off the lights, then go ahead. But let your readers know you’re doing it. And give serious consideration to keeping your blog online (with comments switched off if you don’t plan to reply to them, or weed out spam). It’ll serve as a resource for others… and, if your interest should be rekindled or your spare time suddenly reappear, you’ve left the door open to a return from the grave.