Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.
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Chapter 8, “Measurement Tools: How to Choose and Use the Right Tool for the Job,” will break your heart in two short sentences:
Many nonprofits think that fancy analytics or monitoring software will provide them with actionable information with just a click or two. This is seldom the case.
Fortunately, the work involved in turning data into insight can be actual fun. Katie and Beth walk you through choosing the tools to use (web analytics? a survey? content analysis?) depending on your goals and strategy, with an overview for each one. The section on surveys alone may be brief, but it’s worth the price of the book for anyone who’s been fumbling uncertainly with SurveyMonkey and wondering why they get such poor results.
Meanwhile, allow me to deploy a tool of my own to better understand my readers. By completing this survey, you’ll be entered to win a… um… uh… another cartoon tomorrow.