They’re calling Tuesday, April 21, 2015 “mobilegeddon”: an update to Google’s search algorithm that will give pride of place to mobile-friendly websites (and punish mobile-hostile ones).
This site is, ahh, not all that mobile-friendly. (Don’t take my word for it.) So it’s been nice knowing you; remember me fondly.
A combination of a webcomic plugin that isn’t upgrading as happily as it should be and a lack of time and (cough) MySQL savvy has kept me from making the changes that could give this that mobile oomph Google and I would like to see. I’ll aim to change that soon… but in the meantime, it’ll be interesting to see how big a hit I take.
Then again, it’s not like I’ve been an SEO monster with Noise to Signal. I’ll happily choose a funny headline devoid of keywords over a pedestrian headline stuffed with them. And I’ll admit, I haven’t gone in much for clickbait, either. Which is why this cartoon isn’t headed “Six ways Google’s mobile-friendly search algorithm change will eat your site on Tuesday. Number four will make you cry.”
Updated: An important clarification from Search Engine Land: they say the changes affect mobile search results only. Which, given the number of searches coming from mobile these days, is mighty big… but it’s not everything.
Further updated: Thanks to a dandy plugin called Duplicator, I decided to give upgrading this ol’ site – and in particular, the Webcomic plugin – one more try. And whaddaya know: Michael Sisk had just updated Webcomic with, among other things, “minor legacy upgrade fixes.” Whether one of those fixes did the job or the stars just happened to align properly, I’ve updated this site to the latest hotness… including mobile compatibility. Google, come and get me.