Skip to content

Endangered species and @unmarketing

Endangered species and @unmarketing published on 1 Comment on Endangered species and @unmarketing

This is the part of my toonblog from Scott Stratten’s BlogWorld keynote that keeps getting mentioned by people, so I thought I’d offer it on its own after seeing Scott’s tweet yesterday.

Updated: A few thoughts about poor, maligned and misused ROI. Or, Seven Things (Off the Top Of My Head) That I Believe:

  1. I believe in measuring, benchmarking, testing, comparing and assessing. I believe in doing your best to surface the tangible financial results from an organization’s investments in any field, including social media. But…
  2. I believe it’s easy to confuse that which can be measured with that which matters… and that, when you’re dealing with human relationships, there’s a lot that both matters tremendously and resists simple measurement. (See also “Schools, Standardized testing”.) But…
  3. I believe that Belief #2 isn’t a reason not to try. Social media isn’t free, and any responsible communicator wants to use their organization’s resources to maximum effect. But…
  4. It is a reason to keep your attempts to measure outcomes in some perspective. And…
  5. It’s a reason not to get so hung up on quantitative data that you miss out on the qualitative benefits of having decent, respectful relationships with people – online and offline. Or that you wind up sounding less like a human being than a not-terribly-clever marketing algorithm.
  6. I believe there are very smart people who’ve thought about this more than I have.
  7. I believe it’s time for tea.

Toonblog: The seven harsh realities of blogging for bucks

Toonblog: The seven harsh realities of blogging for bucks published on No Comments on Toonblog: The seven harsh realities of blogging for bucks

Originally posted on BlogWorld

Saturday’s opening keynote featured Sonia Simone and Brian Clark of Copyblogger and  Darren Rowse of Problogger looking at the downs and ups of blogging with an income in mind. (You can catch the full write-up from Alli here.) And here’s my take.

Social media: where you’re never a loan

Social media: where you’re never a loan published on No Comments on Social media: where you’re never a loan

Oh, sure, it would be neat if your bank (or credit union) counted your social media assets when they calculated your net worth. But you just know they’ll start skimming your followers as a service fee. And they’ll pull your gold card the moment your Klout score drops below 55.

And isn’t that what really counts?

And isn’t that what really counts? published on No Comments on And isn’t that what really counts?

Just a sec… I’m tabulating the amount of time spent drawing, the wear and tear on the graphics tablet, depreciation on my knuckles…

…and applying an approximate financial income equivalent to retweets, comments, pageviews, trackbacks and Likes…

…wahoo! Profit!

2009-01-25-accounting

2009-01-25-accounting published on No Comments on 2009-01-25-accounting

Primary Sidebar